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Q. What type of décor does CIP Retail design and manufacture?
A. Whether we’re developing an extension of an existing identity or creating a new concept from the ground up, CIP’s talented designers can help turn your vision into reality or re-imagine your space in a totally new way. From supermarket design to small shops or large-scale retail spaces, CIP can handle any challenge.
Q. What type of experts does CIP staff?
A. CIP’s award-winning design department includes a unique mix of creative and engineering talent collaborating to create exciting and memorable solutions for your space. Because our designers and engineers work in a manufacturing environment, they understand budgets, materials, and yield. They are highly collaborative in transitioning from concept to reality and involved throughout the décor manufacturing phase, from proofing to inspections.
Q. At what point in the construction process does CIP Retail get involved?
A. Ideally, we want to be involved as early as possible. Whether the project is new construction or a remodel of an existing space, our starting point is receiving an approved fixture plan and store layout. From there, we first work with you to develop an understanding of your project goals and budgetary requirements, along with an understanding of your store’s demographics and target customers. If we get involved early enough in the construction process, we can help design and develop interior construction details, section details, and soffit details to be implemented into the architectural set, as well as bid-ready documentation such as paint plans and wall tile plans. The sooner we get involved, the more likely it is that CIP Retail can bring value and cost savings to your project.
Q. Are there ways we can personalize or localize our space?
A. Yes, CIP has worked with numerous customers to design various elements and ways to implement personalization and localization into their interior design. Depending on the industry sector, we can develop signage elements that personalize and localize your commitment to the community. In a world of globalization and generalization, your space décor can set you apart from the crowd in communicating and connecting to your customers on a local and personal level. We’ll help you determine what localization elements will work for you.
Q. How important are demographic studies when designing a store?
A. Understanding your target customer is ultimately the most important way to achieve a successful interior design concept that connects with your customers while they shop. CIP designers will dive deep into the local demography and the brand’s target customer.
Q. My space needs an interior décor and signage remodel, but I have no architectural drawings. How can we get started?
A. We routinely perform site visits to develop the necessary architectural documentation in order to effectively design the interior space, including décor, interior elevations, reflected ceiling plans, fixture plans, and section details. This is a great way to achieve maximum efficiency for your project because we make sure to obtain the exact dimensions and locations of any and all obstructions that might interfere with the décor and signage package and develop engineered design solutions customized for each area.
Q. What does the future hold for retail décor & design?
A. It’s no secret that brick-and-mortar retail is engaged in a high-stakes turf war with online retailing. Now more than ever, retailers must reinvest in their store environment and customer communication signage as a protection from competition. As always, the overall costs of well-executed updates can be easily justified when you amortize the expected sales increase over the life span of the remodel. And the current competition within the industry makes such an endeavor all the more crucial.